Kelly Huyler

DBA Scholar

Marketing Director, NoDa Brewing Co.

Kelly has spent the past 15 years within the consumer product goods industry. She has extensive work experience within domestic and international brand management, sales, business analytics and forecasting.

Kelly currently works as the marketing director of NoDa Brewing Co. As a member of the leadership team, she creates and executes the marketing and creative strategy which includes channels, platforms, programs, brand and portfolio.

Kelly has an MBA with a concentration in marketing and international business from Northwestern University Kellogg School of Management. She graduated with honors from Cornell University with a B.S. in Applied Economics and Management and played 4 years of varsity women’s lacrosse for the school.

Kelly’s research interest is within the craft beer space focusing on demand spaces and understanding the customer through not just the “who” and “what” of their consumer behavior, but also the “how” and “why.” Her goal would be to provide microbreweries actionable insights by mapping where the most profitable demand resides and quantifying the most attractive customer-centric growth opportunities.